A historic but faded hotel in Sonoma in need of a realignment to address the needs of today’s discerning luxury travelers. BAIN led the comprehensive $35 million renovation and luxury repositioning of this beloved and charming farmhouse inn that now includes 64 spacious guest rooms, three market-leading food and beverage outlets, a seven treatment room spa, and over 10,000 square feet of meeting and events space. All located on six lush acres in the heart of downtown Sonoma.


Services

Development

Brand Development

Community Relations

Consultant Selection & Coordination

Design Lead

F&B Concept Development

Purchasing Coordination

Post Development

Brand Lead

Marketing Lead

Operations Consulting

Programming Development

Team Recruitment


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L'Auberge de Sedona - Sedona, AZ