A historic but faded hotel in Sonoma in need of a realignment to address the needs of today’s discerning luxury travelers. BAIN led the comprehensive $35 million renovation and luxury repositioning of this beloved and charming farmhouse inn that now includes 64 spacious guest rooms, three market-leading food and beverage outlets, a seven treatment room spa, and over 10,000 square feet of meeting and events space. All located on six lush acres in the heart of downtown Sonoma.
Services
Development
Brand Development
Community Relations
Consultant Selection & Coordination
Design Lead
F&B Concept Development
Purchasing Coordination
Post Development
Brand Lead
Marketing Lead
Operations Consulting
Programming Development
Team Recruitment