Purchased in 2013 by IMH Financial Corp, L’Auberge de Sedona was in need of an update. BAIN was involved in the repositioning of this tired but charming 88-key luxury resort nestled on the banks of Oak Creek and surrounded by Sedona’s energetic Red Rocks. Upon completion, L’Auberge became the highest-rated hotel in the state of Arizona by Forbes, the highest-performing RevPar hotel in the State, and was named the #1 hotel in the South West by Condè Nast Traveler. The resort includes 88 keys, 2 food and beverage outlets, and a 4 treatment room spa.

Services

Brand Lead

F&B Consulting

Health & Wellness Consulting

Marketing Lead

Operations Consulting

Transition Team